Product Distribution and Product Placement
We work with brands to offer solutions for distribution of products and samples to selected markets and target audiences
Our Services include;
Storage and Delivery
Distribution Teams and Staffing
We work in all areas of the UK
Orchard Hotel – De Vere
De Vere Orchard—a modern, eco-friendly hotel in the East Midlands. - Nottingham
Business Commuters travelling into the city by train.
Nottingham city businesses and large organisations.
Objectives – The client wanted to introduce the new hotel and their facilities to visitors and commuters to Nottingham who would might utilise such facilities for business or leisure.
The initiative was to target the corporate community in the city to create an awareness of the comprehensive conferencing facilities available and to promote what was now the second largest operating conference space in the city and county.
We designed a campaign to distribute 2000 apples and 2000 flyers across the city of Nottingham over two days to a demographically targeted audience.
The apples were fixed with QR code stickers so the campaign could be tracked back to a particular webpage to monitor the ROI.
A thousand apples were distributed to commuters arriving at Nottingham train station – Our team of 4 distributers were briefed to not only distribute the apples and flyers but to engage and answer any questions about the brand.
We also distributed a high volume of samples and flyers to the likes of the city and county council offices, Boots head office, Experian and Vision Express head office.
The team had been briefed to specifically target the procurement managers and marketing teams who would make the decisions on conferencing to enable a greater impact.
We employed the services of the world renowned folk law legend and local hero ‘Robin Hood’ to assist in the initiative who further enhanced the marketing reach by attracting tourists and visitors to help our client make the local news generating great publicity.
388 Room and Restaurant enquiries
11 Conference enquiries
Local press coverage and brand awareness
"We're Organix and we want a world where healthy nutritious food is a real choice for everyone. That's why we're on a mission to make things better in food for children."
12 months -12 Years.
Gloworm Family Festival - East Midlands
The client chose to use our Gloworm Festival through the appreciation that our family audience in attendance perfectly matched their target demographic. They decided to distribute 20,000 samples of a new product aimed at the median average of the children present to maximise their potential impact.
A Brand Manager at Organix, says:
“Gloworm Festival is the perfect family adventure to celebrate the launch of our new Organix Goodies mini cheese & chive breadsticks. Festival goers – little ones, and mums and dads – will be able to try our tasty, no junk savoury snack.
Whilst the festival fires up children’s imaginations with its brilliant line-up of music, arts and entertainment, our crunchy little breadsticks in handy portion bags will be great for nibbling on – a fun tasty choice to keep toddlers going in between meals and on the go.
Parents will love the Organix No Junk Promise too, a stamp of reassurance that the breadsticks are made with the best organic ingredients and contain nothing unnecessary, so little one gets great tasting snacks without the junk”.
In addition to the 20,000 samples distributed at the Gloworm Festival, the ROI was measurable via the inclusion of printed material in the festival promotional bags that offered a redeemable discount voucher for participating stores.
Belvoir Fruit Farm
For generations, country people have been making fruit cordials as a way of preserving summer fruits to enjoy over the winter months. Our range of naturally delicious cordials are made using the same traditional methods. They contain masses of pressed fresh fruits, freshly-picked flowers and cooked spices so they taste deliciously real.
Foodies - Families - Consumers
The Great Food and Drink Festivals
Nottingham Castle -Calke Abbey
The client wanted a large brand exposure with press coverage and an on-site presence to bring a direct commercial return on investment through the sales products and distribution of samples. They were provided the opportunity to be Headline Sponsor of both food events. (This included advertising - PR and on-site branding with the addition of corporate tickets).
This gave the client huge press coverage both throughout the East Midlands and nationally with the considerable benefit in having their brand associated with Tom Kerridge,Nadia Hussain, John Torode, Greg Wallace.
We arranged for some of the dishes created by the chefs to use the clients products as part of the ingredients.
The commercial gain alone covered the investment made in sponsoring the events.
Leaflet and Flyer Distribution Services
We have access to over 1,200 display units across the East Midlands. (We have 60 units in the private student halls and university receptions in Nottingham)
We offer a Flyer and leaflet distribution service throughout the East Midlands which gives your business the opportunity to capture the tourist markets through our display units in hotels, tourist attractions, bars & restaurants through the cities and counties.
Flyers are a powerful and relevant tool to achieve street level communication, in an instantly understandable way.
1,200 Distribution units covering the East Midlands ( Nottinghamshire – Derbyshire – Leicestershire)
Our distribution covers 90% of the Hotels, Apartments and Accommodation.
Our units target an audience of around 32 Million visitors to the city and county each year
There are over 12 Million visitors and tourist staying in hotels in the city and county each year
The spend this year by tourists and visitors topped just over 1.2 Billion in the city and county and is growing every year
The units are in all the high footfall sites including Shopping Centres, Universities, Travel Centres, Attractions, pubs, restaurants, theatres and entertainment venues to name a few.
General Public - Tourists - Visitors
All About Students
We have over 60 distribution units in 90% of the private Student Halls in the City of Nottingham
The service reaches around 20,000 students each month
University - College - Nursing
Please email below or call for a distribution list for all of our units